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Industry

Gems & Jewellery

Manufacturers, exporters and retail jewellery brands.

The Indian coloured-stone trade sells to the world, but most of it still runs on trade fairs, WhatsApp threads and PDF catalogues emailed one buyer at a time. The businesses pulling ahead are the ones whose international buyers can browse the range, check certification, understand minimums and raise a serious enquiry at two in the morning in their own timezone — without anyone being awake to help.

A jeweller examining a loose emerald through a loupe at a workbench

The problem

What this sector
keeps running into.

Catalogues that cannot be browsed

A 200-page PDF is not a catalogue a buyer can search. They want to filter by stone, weight, certification and price band.

Trust gap with overseas buyers

International buyers need certification, provenance and compliance visible before they will commit — and they will not ask twice.

Timezone dead hours

The buyer is browsing while your office sleeps. The enquiry sits until morning, by which point they have written to three other suppliers.

Trade fair leads that evaporate

Cards and contacts collected at a show, followed up inconsistently, and largely gone within a month.

What we build

How we solve it.

A searchable B2B catalogue

Products with real attributes — stone type, carat, cut, clarity, certification, MOQ — filterable, with gated pricing for verified trade buyers.

Certification and provenance up front

Certificates, compliance documentation and sourcing information attached at product level, where the buyer is already looking.

Round-the-clock enquiry handling

An AI assistant that answers specification questions from your own catalogue and certification documents, collects requirements and books a call in the buyer’s timezone.

Structured follow-up

Trade fair and enquiry contacts into one CRM with sequenced follow-up, so a show produces a pipeline rather than a pile of cards.

Included

Built into every
gems & jewellery project.

  • B2B catalogue with attribute filtering
  • Gated trade pricing and buyer accounts
  • Certification and provenance display
  • MOQ and lead-time handling
  • Multi-currency presentation
  • RAG assistant over catalogue and certificates
  • Enquiry-to-quotation workflow
  • Trade fair lead capture and nurture

Services

Most Gems & Jewellery clients start here.

Two engineers working through a problem on a large monitor together

Web & Product Development

React · Next.js · Web Apps · Ecommerce · B2B Portals

A photographer adjusting a softbox over a jewellery piece on a lit set

Content & Visual Production

Reels · UGC · EGC · Photography · Videography

Two content team members reviewing a wall of printed social posts, one holding a phone

Social Media & Brand Management

Social Media · Personal Branding · Creators · Influencers · PR

A designer comparing two printed logo sheets at a studio desk

Brand & Visual Design

Logo · Identity · Brochures · Catalogues · Creatives

Questions

Before you ask.

Yes. Pricing can be hidden entirely, shown only to approved trade accounts, or presented as bands publicly with exact figures behind verification.

Free · yours to keep

Work in gems & jewellery?
Let's talk.

A 30-minute call about what is actually costing you enquiries, and what it would take to fix it.